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Unreal Fur

Melbourne, Victoria

From their roots as a family-owned label in Melbourne, Unreal Fur has been synonymous with ethical design for over a decade. The independent, luxury outerwear label began with a sole mission to end animal cruelty in the fashion industry.

Each season, Unreal Fur proves that animal-free materials are both viable and desirable options for creating an exquisite outerwear experience.

All designs are made with quality and longevity in mind. Every garment is made to be worn season after season, always embodying a timeless cruelty-free ethos.

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Sought-after styles for conscious consumers.

Known for specialising in luxe faux fur and vegan leather pieces, Unreal Fur has grown into a brand that caters to a diverse community of wearers worldwide. Their commitment to inclusive and ethical design has been recognised with two PETA Fashion Awards and a National Indigenous Fashion Award in 2022. 

Led by Co-Founder and Creative Director Gilat Shani, today they are widely credited with leading the fashion industry’s attitude toward a kinder approach to design, and garnering more consideration for the animals and people that it surrounds.