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Melbourne, Victoria

Welcome to the non-conforming world of NON. A 0.0% ABV wine alternative that is vegan-certified, gluten-free and Halal.

Founded by Aaron Trotman, a serial entrepreneur and foodie on a mission to create the future of drinks, NON is an intricate balancing act of flavour built from the ground up with key notes of floral, tannin, salinity & acidity. Real Taste. No Booze.

Our Mates never pay full price at NON. Not a member yet? Join now for free.