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HoMie

Melbourne, Victoria
Social Impact

HoMie is a Melbourne-based streetwear label and social enterprise. 100% of HoMie’s profits go towards achieving its mission: to support young people affected by homelessness or hardship.

Mates Rates members get 10% off every product, every day at HoMie.

The origins of HoMie.

HoMie started out of curiosity, between 3 friends eager to break down the stigma associated with homelessness and those experiencing it rough on the streets. Starting as just a Facebook page - 'Homelessness of Melbourne' - the initiative aimed to draw awareness to the faces and stories of everyday people affected by homelessness, allowing people to share their own narrative in a dignified way, ultimately breaking down the stigma and humanising the issue.

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