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Melbourne, Victoria

Much-loved Melbourne brand OiOi have been designing uniquely beautiful and functional nappy bags since 1997.

The innovative designs continue to be the most popular choice for Aussie parents, with their backpack voted the Highest Rated Nappy Bag in the Tell Me Baby Awards the past four years.

To further empower families to get out and about, their range has expanded to include pram glam, lunch bags and women’s cross-body bags.

Our Mates never pay full price at OiOi. Not a member yet? Join now for free.

Made by family, for families

Fun fact - founder Lisa Bennetts began OiOi the same year she gave birth to her baby girl Isabella, who now works alongside her in the business!