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Gentle Habits

Torquay, Victoria
Regionally Based

Gentle Habits are passionate about creating grounded goods that take you places. Their beautiful range of products is designed to prompt you to explore your own daily rituals, for creating space to become present, grounded and captivated by the everyday.

Based in Torquay on Victoria’s surf coast, they are a proudly community-focused business on a mission to create products that make us smile, remind us to breathe and connect us to the Australian bush and beaches.

Our Mates never pay full price at Gentle Habits. Not a member yet? Join now for free.

Bringing mindful moments to the everyday.

After spending 27 years in the Surfwear industry, founder Sophie Marshall created her original brand This Is Incense after an idea in the shower. It has since evolved into Gentle Habits, a global brand, full of ritual products including Dive Masks, Incense and Ritual Shower Oil + Balm to help people create habits that brings mindful moments to the everyday.

We are about finding moments of stillness, joy, movement, love, motivation and self-reflection. Rather than give you advice, we believe you have the answers within yourself. We create tools to prompt you to explore your daily rituals, rhythms and Gentle Habits. Whether they set the mood for your day ahead or are used to wind-down after a long day at work”.

- Sophie Marshall, founder.