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Gentle Habits

Torquay, Victoria
Female-led
Regionally Based

Based in Torquay, Victoria, Gentle Habits creates products that help you slow down and enjoy the little things. Their collection is all about getting grounded, finding peace, and discovering the joy in everyday moments—whether you're starting the day or winding down after a busy one.

Founded by Sophie Marshall, who spent 27 years in the surfwear industry before launching @thisisgentlehabits, the brand affords you the gift of ritual calm, with products like incense, perfumes, and diffusers. They’ve even created a range of dive masks and snorkels so you can sink beneath the surface and block out the world, creating a moment just for you.

Our Mates never pay full price at Gentle Habits. Not a member yet? Join now for free.

Bringing mindful moments to the everyday.

After spending 27 years in the Surfwear industry, founder Sophie Marshall created her original brand This Is Incense after an idea in the shower. It has since evolved into Gentle Habits, a global brand, full of ritual products including Dive Masks, Incense and Ritual Shower Oil + Balm to help people create habits that brings mindful moments to the everyday.

We are about finding moments of stillness, joy, movement, love, motivation and self-reflection. Rather than give you advice, we believe you have the answers within yourself. We create tools to prompt you to explore your daily rituals, rhythms and Gentle Habits. Whether they set the mood for your day ahead or are used to wind-down after a long day at work”.

- Sophie Marshall, founder.

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